About Us & Why We Started Crestline Nutrition

Crestline Nutrition is a science-based supplement company that strives to bring the power of natural wellness to the masses. We’ve combined cutting-edge science and technology with ancient Eastern and traditional medicine to create supplements that offer a performance edge for our movement.

In today's world, there are too many faceless companies, too much AI-generated content, and too many foreign-owned entities selling us sawdust and telling us lies. This post is our first meeting with you, our look-you-in-the-eye handshake. So here is why we started Crestline Nutrition and what our vision is for the movement we are creating.

My best friend and I have been bio and health hacking since before Tim Ferris wrote "The 4-Hour Body." Dylon, who played Division 1 baseball, and myself (Jim), a lifelong competitor and athlete, were always more driven than our friends. Good wasn’t good enough. Trying hard seemed like an afterthought for those who failed. We naively started in the supplement space, selling known formulations of mostly workout and diet supplements. When you’re young, you know you enjoy a certain crowd of people or at least believe you identify with them, and we both identify as athletes. For the first five or so years, we saw the uglier and uglier side of the marketing efforts, the corners cut, and the big companies outright lying about what was even in their supplements.

We were both a little burnt out on the industry. Our next chapter was to see if we could move from known formulations to the cutting edge. Again, maybe a little naive, but CBD was all the rage and showed a lot of early promise, especially in the pain realm. We launched a line of products focusing on that and were very successful. The longer we were in the space, the more clear it became that although CBD does have potential in certain areas, it wasn’t making the impact on enough of the actual people who were our customers. There were some great success stories for sure, but not enough. But, but, but, “we tried hard.” In our eyes, we failed. Good wasn’t good enough. Back to the drawing board.

Taking a step back, we realized that people like us, who live and breathe biohacking, healthy eating, and fitness, take supplements mostly the way we do: individually dosed for our exact systems and routines. There are a lot of good companies that sell individual clean creatine, fish oil, rhodiola rosea, lion’s mane, tongkat ali, etc. We noticed what was a little different about our supplement stack compared to other people were the Eastern medicine or herbal supplements, things like mushrooms, tongkat, rhodiola, etc. What if we took our entire supplement stack and put it in easy-to-take packets of 5-10 pills each morning and 5-10 pills at night? It’s what we were already doing ourselves. It’s also what companies like ONNIT had been doing for years. Could we produce something better than ONNIT? Sure! How much better? Not enough, we decided.

I think it must have been on a trip home to see our parents that we realized: our parents, “the masses,” normal folks who generally didn’t eat that well or work out enough, still wanted to be healthier. They normally took a multivitamin, took walks, ate whole foods sometimes, and even worked out when the stars aligned. They did want an edge, whether it was in having a sharper mind, better blood pressure, or just feeling better. They wanted it. They didn’t want to work too hard for it, but they wanted it.

What if we took our supplement stacks, adapted them for our parents, and broke them into a few different products that were easy-to-eat gummies? Dylon: “Sugar is not good for you.” Me: “Do you think we could get our parents to take a gummy with 2g of sugar or take the requisite horse pills to get what they needed?” No brainer—the pills would sit in the pantry or medicine cabinet. The gummies would end up in the tummies.

Our first product, Neuro Chews, was developed into gummies with the exact same supplements we took. (We now both enjoy our Crestline Nutrition gummy supplements.) The main benefits are nootropic or cognitive. In other words, they help your memory, focus, and mood. It is formulated to give the full spectrum of needed mushrooms for gut, brain, immune system, and overall nutrient health. We added in three other super ingredients: rhodiola rosea, phosphatidylserine, and celastrus paniculatus, whose known benefits include improvement in cognitive function, improved glucose metabolism, stress reduction, sleep improvement, repair of degrading or aging cells in the brain, inflammation reduction, increased strength and stamina, mood improvement, fighting depression, and improving memory. Long list, I know. It makes you wonder why doctors aren’t recommending some of these supplements when the benefits are known, time-tested, and proven. Instead, they just give you another overpriced pharmaceutical drug with tons of side effects.

We are working with our scientists, nutritionists, and using our years of self-experimentation, to create more products for our company. Our viral product Crestline Roll-On Pain Reliever has been hard to keep in stock, it’s so popular. With Neuro Chews, we’ve given a great start for anyone looking for cognitive benefits.  Crestline Roll-On Pain Reliever is perfect for anyone suffering from joint or arthritis pain. There will be more great products to come. I’m proud of what we are doing and believe that we can bring better health, happiness, and awareness to people like our parents, whom we love. Natural health for the masses. Join the movement.